ubermore a creative strategy team

Ubermore made this interactive installation, Freedom Space, with Nevile Brody Research Studios for the Design Museum Super Contemporary show. Walking through a room filled with life stream CCTV, 24 cameras film the visitor from various angles and play it back into a grid of 320 film clips. Freedom fighter meets Bill Viola! A place to be seen and heard – many times, small times!

At the heart of the Super Contemporary exhibition are fifteen commissions from some of London’s most dynamic creatives, as a group they demonstrate the diverse approaches to design in London. Worthwhile watching.

Live image from the exhibition:
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Ubermore is enjoying working with Pirata and Workclub on a big website. Tucked away in a secret hiding place full of ideas and other treasures. Guarded by Ziggy, Workclub’s office dog, while Pirata is considering a talking parrot as their alarm system! You can’t help it, but feeling like a real pirate taking over the online sea…

Last week, the Ubermore team had great fun working with Poke creating an online concept for an integrated campaign. The creative lead was no other but Mother. Collyn Chipperfield was the environmental expert. She gave the project the necessary green gravitas. We enjoyed her quick thinking, focused approach and Keynote collages. The task was challenging, the expectations high and the time short…but that’s what we like the most.
Picture: Ollie (our lovely Poke producer) Collyn, Kathrin, Mike (behind camera).

Imagination invited ubermore back to work on a pitch for one of their key clients. We were asked to think up pre-launch, launch and post-launch concepts from interactive viral games to installations and ARG content. Within 3 days the ubermore team created a visual journey illustrating a multi-channel campaign.

‘This is just spot on and brilliant’  Client feedback

“Ubermore provide an inspirational yet seamless extension to Imagination’s Digital offer resulting in great, strategically driven ideas through fluid collaboration.” Damian Ferrar, Director of Digital, Imagination

A selection of inspiring individuals from across the world met at Aladdin’s cave looking for the ‘gene in a bottle’. Ubermore was part of it. Knowledge, ideas and opinions bounced backwards and forwards for Diesel brand. Intense, original, exiting.
We will keep you posted.

View more images from the trip

We were asked to inject fresh thinking and ideas into the minds and onto the desks of Imagination, particularly under the aspect of digital integration into other disciplines and bigger concepts. We decided to invited a selected group of 10key senior players representing a range of disciplines. The Groucho Club gave us the perfect surrounding for the fun but intense one-day workshop.

We had some great feedback from Simon Chapman, Clients Services Director  “…I though it was very valuable…in my experience having an off-site with third party facilitators always generates the best ideas.”

Also Damian Ferrar, Director of Digital, said. ” It was a great day, both enjoyable and more importantly productive. Of course, all credit should go to Katie and Ubermore…”

View a selection of the stimulie we used for digital innovation.

Kathrin and Mike were asked to help out as a creative team, working for a rich media, multi-channel campaign. We had three days to come up with ideas for banners, viral, I-phone apps and provided LBi copy text, storyboards and wireframe for microsite.

“Great work, I have really enjoyed working with you and getting such in-depth well thought out ideas in such a short period of time…” “The work went down really well with the clients.  Lots of enthusiastic nodding and general happiness …” James Theophane, Creative Director at LBi.

As part of the team that developed the iconic ‘Mission impossible’ screen designs, no interface is a mission impossible for Ubermore. Smooth 3D animation with flocking algorithms set the tone in a simulated 3-space hosting a series of virals game and content.  The nifty, sophisticated interface gave users a playful dashboard to explore the game content.

“Life is short. Play More”.  Playmore.com gathered 150K registered gamers in 12 weeks. These players racked up an astonishing total of 14 man years of game time. This community then seeded the controversial ‘XBox Champagne’ ad, downloading the advert over 700,000 times in a few weeks before broadcast. Read more about the campaign on theinspirationroom.com

Project: Xbox Playmore
Media: Website, online advertising and community seeding
Role: Creative concept / Intro sequence / Game Content
Agency: BBH / dare

Intro sequence storyboards:

View all (opens new window)

Mission Impossible sequences:

In Spring 2007 a lucky group of creatives was challenged with a mobile treasure hunt as part of a three-month interactive learning program. While focusing on their mobile delivered instructions, Soho Square quickly turned into a battlefield of treasure hunters on that epic afternoon. Finding clues, they had to blue-tooth passing pedestrians, create human circles around secret spots,  get semi-codes to trigger audio riddles….all while documenting their journey via tumbler and evading capture by a murderous Ninja. It was an unforgettable alternate reality game (ARG), that bonded the whole agency, even making the CFO lose his cool head and strong nerves! More about the cyberchase game

Project: Cyber-chase
Media: Website, blogs, lectures, games
Duration: 3 months
Role: Planner / Writer / Developer / Facilitator
Agency: Partners Andrews Aldridge

David Bowie loved it, Peter Gabriel wanted it, Heineken got it!

Our sound installation for the The Heineken Experience, the busiest attraction in Holland, is based on Kathrin’s RCA degree show work. When first shown at the RCA rockstars said ‘it felt like a ‘trip’. It combines branding with an intriguing, immersive, intuitive interactive installation – 5i entertainmentâ„¢.

Inspired by basic film analysis, we separated film and sound and let the user mix them. A simple sound installation idea that triggers an overwhelming experience. Varying from utter surprise to hilarious slapstick. Mike improved it with a clever and visually intriguing 3D uber-interface. We had to make a second version because many people didn’t want to leave the ‘moods and music’ room.

The installation:

Version II
http://www.vimeo.com/2046467