ubermore a creative strategy team

The artificial reality mobile game was the highlight of a six-module teaching program running over three-months. Each module consisted of a hands-on digital challenge, ending with feedback and evaluation by an industry star. All the briefing, instructions and guidance were delivered and archived digitally.

People only really get digital when they actually use it. Being better at digital is all about doing. And doing is easier when it’s fun.  We created, with actress-planner Rebecca Mackenzie, a game designed to be played by a whole agency.  Not a series of dull ‘talking head’ seminars. The game consisted of 6 challenges themed around core digital themes: identity, commerce, participation, user generated content, conversation and brand utility. A league table in the kitchen, and online, let players know their progress and results.

Dull talking heads from the game ‘report & debate’ sessions :
http://www.vimeo.com/2026714
Feedback moderators included planner Iain Tait, writer Tim Wright, mobile advertising guru Rebecca Jones, entrepreneur Paul Cleghorn and developer Phil Gyford.
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Module structure: Announce > Do > Report > Debate > Win

Module themes:

Related sites:
Partners Andrew Aldridge, the award winning DM agency
The League Table, the players position and results
Cyberchase blog, contained announcements and feedback
Reading list, tutorials, tips and hints
Mobile treasure hunt picture , album from the ARG mobile challenge

Feedback from staff:
“I got the bug!”
“I’m confident I can educate the client”
“Got people talking about it…”
“Oh my God, I’ve done it”