ubermore a creative strategy team

Ubermore offers online advertising training and consultancy for agencies and advertisers. We can help you get up to speed with the latest in digital marketing. Our courses are primarily in-house, please contact us if you have require a bespoke or tailored course.

SEMINAR I – Warhol and your fame

Reputation building using your social network.
”In the future everybody will be famous for 15 min.” Digital make Andy Warhol’s prophecy a reality. The best way to understand online fame is to be the head-marketer for the brand called ‘you’. This Seminar will look at the power of your own online persona and how to build a reputation around it using Twitter, Linked-In, Google Reader, Facebook, Slideshare. It will introduce key principles to establish your ‘you-brand’ and how this applies to big brands.

•    How to build and establish your own online persona using
•    Identifying the 7 principles of you-branding.
•    Looking at success stories and best practise.
•    Showing examples of success stories from the you-brand principles (micro) to big brands (macro).

Suitable for: marketers and agencies.
Experience: Beginners, Intermediate
Cost: £ 195.- per delegate, min 8
Duration: 3 hours
Booking: 02079934256 or booking form

SEMINAR II – Speed Yoga meets speed knowledge

How to nurture your you-brand in 20 minute each day with little simple exercises. This seminar looks at the different social media techniques and tools how digital amplifies the brands. Practical 5 min exercises will teach you how to approach and use them. The workshop will guide you through
Twitter, Delicious, Linked-in, Ning, postrank, alerts technologies/rss and other applications.

A selection of case studies will show how to apply these themes to campaigns, brands and products under the pressure of the recession.

•    What effect does brand have to others and how can you influence it.
•    Recession-proof conversational marketing – no media and immediate.
•    How to make your network the best source of information and resources.
•    Discover the benefits to nurturing your persona and expertise.

Suitable for: marketers, PR, social community professionals and agencies.
Experience: Intermediate
Cost: £ 195.- per delegate, min 8
Duration: 3 hours
Booking: 02079934256 or booking form

SEMINAR III – Insight mining

The Internet is a rich source of information but often people cannot find what they are looking for. This seminar shows a series of techniques to mine the Internet for consumer and behavioural insight, using forrester, hitwise, flickr, contagious, swivel and others. The ability to find sophisticated reports and raw consumer insight can make the Internet a marketer’s best friend.

The seminar will include recent examples of consumer insight, campaign, planning and pitches, where this approach has made a difference.

•    Overview of the main sources for quantitative and qualitative data.
•    Digital planners’ secret sources.
•    Sourcing inspiring images.
•    Hands-on workshop utilising participants product/brands

Suitable for: marketers, researchers and planners
Experience: Intermediate, advanced
Cost: £ 195.- per delegate, min 8
Duration: 3 hours
Booking: 02079934256 or booking form

Creative Team building

Express yourself or let your puppet speak up for you.
Inspired by Steakzombies infamous character, Heidi Ho (featured at Moma NY) and Onkel Kotze, you will design and build your own companie’s mascot. A significant part of the workshop will be Steakzombies unique anti-stiffness program. Through mastery the skill of puppet-making, the participants will gain a sense of accomplishment. The workshop will generate self-confidence and a creative way of expressing your-self socially and productively within a team environment.

• Share tasks and be part of a collective
• playful environment to nurture creative expression – in everybody lies an artist
• Give the character life through your own stories. Role-play, film, photo story…

A memorable experience with a unique give-away!

Suitable for: companies, departments or teams
Experience: anybody
Cost: £ 195.- per delegate, min 9
Duration: 4 hours
Booking: 02079934256 or booking form