Philips Parallel Lines

Ubermore helped the A-team from Tribal DDB coming up with the next big Philips TV campaign. After weeks of intense brainstorming, kicking around ideas like a football team and lots of scribbles on the walls, the 'Parallel lines' idea stood. The campaign dramatises the core insight that the ‘art of cinema’ is about point of view. Six RSA directors were commissioned to create films around a single short ambiguous script. Social media was engaged consumers over a sustained period in all stages of the cinematic process.