BlackBerry10 social campaign insight
I thought it might be quite interesting to give you an insight into the making of my latest social campaign at razorfish for the launch of the new BlackBerry 10. 01 Roadmaps, engagement groups and timelines To understand the overall approach, I created a high-level roadmap for the campaign. Splitting it across time, makes it ...
Back to the Roots with Bourbon and Blues
Ubermore is working with Agency Republic on various new exiting projects, one of which has recently been launched as part of a rich-media, cross-platform campaign to promote Jack Daniels effort to support the UK music scene. The website follows music bands back to their hometown and documents their roots with short video clips, while inviting fans to join a ...
Thinking Virgin for LBI
And yet another ubermore-fueled creative concept for one of LBI’s key clients, Virgin Atlantic, that has recently been launched to promote Virgin’s three-class to increase conversion. Inspired by google street view, we created a concept that plays with the dramatic visual distortion of a 360 navigation in a ...
Predicting the future / Siri, voice and pets
Siri, the voice driven intelligent assistant feature of the Apple iphone 4S reminded me of video we made back in 2000 for British Telecom Cellnet. We were asked to envisage what a future 3G interface might be like to support their spectrum bid. Inspired by Hall 9000 and StarTrek, we assumed the spoken word would be the ...
SoMoLo – our bluesky R&D baby
When Ubermore works uber-more, we create little characters playing around with our technology, exploring geo location, NFC and augmented reality in a car. Hopefully, very soon we can publish our first demo clips. SoMoLo = Social + Mobile + Location We’re looking at how characters triggered by environments can join fuse the digital and physical worlds to provide stories and ...
LBi pitch – big idea for Laura
Ubermore teamed up again with Laura Bambach, ECD at Lbi, and her crew. A creative pitch to develop a campaign & media strategy celebrating the track record of ‘continues change’ and innovation over the last 25 years for a major financial institution. Inspired by Troika, Microsoft Kinect and stop-frame animation we developed a cross-media campaign that ...
When Ubermore meets The Mill
The Mill asked us for our strategic and UX knowledge to crack the code on a tricky engagement concept for a lovely client centered around an amazing uber-prize. All is still in development, but looks good so far. The 3 month running competition is planed to go live in 2011 Q4. We will keep you posted. promise ...
Creative with Imagination
We always love working with Imagination; this time we had been asked to come up with different ideas for a leading handset manufacturer to be used in their Shanghai flagship store. How to drive traffic into the shop, engage customers and make it culturally relevant and enriching the city? Anything from interactive installation to crowed sourced ...
13 Lions for Stink – you rock!
Just finished another job at Pirata, when Stinkdigital grabbed us and threw us into the pool of happening. “Can you come up with some ideas for a telecom account pitch while we are off for a shooting in Columbia and NY?…Oops, and then there are these 12 scripts from Goodby that somehow need to become ...
Own Voice – mega award winner
During 2010 Ubermore led the digital strategy for the Isobar global Nokia team focusing on smartphones and navigation. Back In January 2010 Nokia introduced free voice guided SatNav on all it’s Smartphones. The best component of this multi-million pound navigation campaign was ‘Own Voice‘. This came from a simple client side idea to make an app ...