BlackBerry10 social campaign insight
I thought it might be quite interesting to give you an insight into the making of my latest social campaign at razorfish for the launch of the new BlackBerry 10. 01 Roadmaps, engagement groups and timelines To understand the overall approach, I created a high-level roadmap for the campaign. Splitting it across time, makes it ...
Back to the Roots with Bourbon and Blues
Ubermore is working with Agency Republic on various new exiting projects, one of which has recently been launched as part of a rich-media, cross-platform campaign to promote Jack Daniels effort to support the UK music scene. The website follows music bands back to their hometown and documents their roots with short video clips, while inviting fans to join a ...
Thinking Virgin for LBI
And yet another ubermore-fueled creative concept for one of LBI’s key clients, Virgin Atlantic, that has recently been launched to promote Virgin’s three-class to increase conversion. Inspired by google street view, we created a concept that plays with the dramatic visual distortion of a 360 navigation in a ...
Predicting the future / Siri, voice and pets
Siri, the voice driven intelligent assistant feature of the Apple iphone 4S reminded me of video we made back in 2000 for British Telecom Cellnet. We were asked to envisage what a future 3G interface might be like to support their spectrum bid. Inspired by Hall 9000 and StarTrek, we assumed the spoken word would be the ...
See you in space with The Mill
Earlier this year, the ubermore team helped The Mill kick starting a concept for a massive online game for the hi-tech cambridge-based company Redgate. With strategy, UX and engagement ideas, we helped shape and sell-in the project. A lot of workshops, game structures scams and research were part of our contribution. Three weeks into the campaign ...
SoMoLo – our bluesky R&D baby
When Ubermore works uber-more, we create little characters playing around with our technology, exploring geo location, NFC and augmented reality in a car. Hopefully, very soon we can publish our first demo clips. SoMoLo = Social + Mobile + Location We’re looking at how characters triggered by environments can join fuse the digital and physical worlds to provide stories and ...
LBi Unicorn Hall of Fame
When LBI was a partner for the launch of Brand Republic’s Hall of Fame, held at the Altitude 360 venue at the top of Millbank overlooking London. They were looking for some quick ideas to make their presence known to the guests. So they asked us to come up with some heroic thinking in just 2 ...
Busy with Digit in London
Ubermore is a regular at Digitlondon during 2011, working on several exciting projects…from nifty booking services to smooth data visualization, social media online games or quirky storyboards to capture new digital ideas for a big beverage company. Having a great time! Unfortunately, none is live yet and all is VERY secret.
LBi pitch – big idea for Laura
Ubermore teamed up again with Laura Bambach, ECD at Lbi, and her crew. A creative pitch to develop a campaign & media strategy celebrating the track record of ‘continues change’ and innovation over the last 25 years for a major financial institution. Inspired by Troika, Microsoft Kinect and stop-frame animation we developed a cross-media campaign that ...
When Ubermore meets The Mill
The Mill asked us for our strategic and UX knowledge to crack the code on a tricky engagement concept for a lovely client centered around an amazing uber-prize. All is still in development, but looks good so far. The 3 month running competition is planed to go live in 2011 Q4. We will keep you posted. promise ...