ubermore a creative strategy team

We were asked to inject fresh thinking and ideas into the minds and onto the desks of Imagination, particularly under the aspect of digital integration into other disciplines and bigger concepts. We decided to invited a selected group of 10key senior players representing a range of disciplines. The Groucho Club gave us the perfect surrounding for the fun but intense one-day workshop.

We had some great feedback from Simon Chapman, Clients Services Director  “…I though it was very valuable…in my experience having an off-site with third party facilitators always generates the best ideas.”

Also Damian Ferrar, Director of Digital, said. ” It was a great day, both enjoyable and more importantly productive. Of course, all credit should go to Katie and Ubermore…”

View a selection of the stimulie we used for digital innovation.

After looking for the right stickman animator for weeks Daredigital found Kathrin who helped them bring the lines to live. And once you start drawing you start thinking ‘Stickman’ …which can be highly entertaining.

The campaign  won:

• MSN Gallery Awards 2004, Winner of Best Leisure and Entertainment Award.
• BIMA Awards ‘Most Effective Communications’ 2002, shortlisted.
• New Media Age Effectiveness Awards 2002, shortlisted.
• Revolution Awards 2001, Best brand building by online business.

See all twelve stickman films

Project: Yell.com campaign
Media: Rich media ads (eyeblaster)
Role: Planner / Creative / Animation / Sound
Agency: dare / Partners BBDH

This campaign lets you find out.

We asked random people to tell us their most unbelievable and tallest story – no matter if true or false. We then asked the online audience to judge. Users could submit their own stories to have their believability rated.  Developed as youtube launched and the US gambling restrictions kicked in, it was an idea both too early and  too late for PKR. The basic mechanic of true of false, like hot or not, would still work on youtube given the right brand context. We’re waiting to see it…

Project: ‘Taken for a fool’
Client: PKR
Media: Viral, Microsite
Role: Creative / Production
Agency: Panlogic

Project: The Axe Effect
Client: Unilever
Media: Rich media pan European campaign
Role: Art Direction, Storyboarding, Filming, Animation and Production
Agency: Dare

Bringing machismo to the next level was our brief for the series of three 45 second rich media banners, Beach, Bus and Car or view them all. And Kathrin loved it!!!

Storyboards:

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Made in 2000, ubermore envisioned for British Telecom the future of mobile phones. This helped support Cellnet’s / O2 3G spectrum bid. We imagined a device with a spiral of configurable web services that could be operated by voice. We’d just finished comping in device screens for Bond 19 ‘The World is not enough’ so found the post fairly straight forward. This let us concentrate on the design and logic of the phone interface. The typographic look and dynamically scaling type still looks futuristic.

Project: “You’re going to be…” 3G mobile concept video
Media: Video
Role: Director / Editor / Post production
Agency: Tui Interactive Media
Post in collaboration with Neil Wilson.

Promotional cards made for the launch event:

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Client: M21 records
Project: London promo video
Media: Broadcast
Role: Director / Editor / Post

Promo video for ‘London’ (off ‘Self Assembly’ by Noonday Underground). Simon Dine is the genius behind the band. He joined us during the filming at “Lordy Lord”, a mod club on Gerrard street. One former clubber commented on youtube:

“Myself and many of my friends are in this, and it really sums up ‘Lordy lord’. It was dark, hot with wicked music and we danced our tits off, outta our heads. For me this video really captures all those nights. The song is excellent too and works so well with the footage!”