Predicting the future / Siri, voice and pets
Siri, the voice driven intelligent assistant feature of the Apple iphone 4S reminded me of video we made back in 2000 for British Telecom Cellnet. We were asked to envisage what a future 3G interface might be like to support their spectrum bid. Inspired by Hall 9000 and StarTrek, we assumed the spoken word would be the ...
See you in space with The Mill
Earlier this year, the ubermore team helped The Mill kick starting a concept for a massive online game for the hi-tech cambridge-based company Redgate. With strategy, UX and engagement ideas, we helped shape and sell-in the project. A lot of workshops, game structures scams and research were part of our contribution. Three weeks into the campaign ...
SoMoLo – our bluesky R&D baby
When Ubermore works uber-more, we create little characters playing around with our technology, exploring geo location, NFC and augmented reality in a car. Hopefully, very soon we can publish our first demo clips. SoMoLo = Social + Mobile + Location We’re looking at how characters triggered by environments can join fuse the digital and physical worlds to provide stories and ...
13 Lions for Stink – you rock!
Just finished another job at Pirata, when Stinkdigital grabbed us and threw us into the pool of happening. “Can you come up with some ideas for a telecom account pitch while we are off for a shooting in Columbia and NY?…Oops, and then there are these 12 scripts from Goodby that somehow need to become ...