ubermore » Sound Installations http://www.ubermore.com a creative strategy team Mon, 06 Feb 2012 17:14:28 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Multi-channel Campaign for Imagination http://www.ubermore.com/archives/767/uberwork/interactive-experience/multi-channel-champaign-for-imagination http://www.ubermore.com/archives/767/uberwork/interactive-experience/multi-channel-champaign-for-imagination#comments Fri, 27 Mar 2009 13:21:30 +0000 uebermore http://www.ubermore.com/?p=767 arg_03
Imagination invited ubermore back to work on a pitch for one of their key clients. We were asked to think up pre-launch, launch and post-launch concepts from interactive viral games to installations and ARG content. Within 3 days the ubermore team created a visual journey illustrating a multi-channel campaign.

‘This is just spot on and brilliant’  Client feedback

“Ubermore provide an inspirational yet seamless extension to Imagination’s Digital offer resulting in great, strategically driven ideas through fluid collaboration.” Damian Ferrar, Director of Digital, Imagination

imagination

]]> http://www.ubermore.com/archives/767/uberwork/interactive-experience/multi-channel-champaign-for-imagination/feed 0 Heineken Experience – intriguing, immersive, intuitive http://www.ubermore.com/archives/299/uberwork/interactive-experience/installation-heineken-experience-museum-amsterdam http://www.ubermore.com/archives/299/uberwork/interactive-experience/installation-heineken-experience-museum-amsterdam#comments Mon, 20 Oct 2008 15:41:52 +0000 ubermore http://www.ubermore.com/?p=299 Click here to view the embedded video.

David Bowie loved it, Peter Gabriel wanted it, Heineken got it!

Our sound installation for the The Heineken Experience, the busiest attraction in Holland, is based on Kathrin’s RCA degree show work. When first shown at the RCA rockstars said ‘it felt like a ‘trip’. It combines branding with an intriguing, immersive, intuitive interactive installation – 5i entertainmentâ„¢.

Inspired by basic film analysis, we separated film and sound and let the user mix them. A simple sound installation idea that triggers an overwhelming experience. Varying from utter surprise to hilarious slapstick. Mike improved it with a clever and visually intriguing 3D uber-interface. We had to make a second version because many people didn’t want to leave the ‘moods and music’ room.

The installation:
Heineken-moods-and-music

Version II

Click here to view the embedded video.

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