Multi-channel Campaign for Imagination

Imagination invited ubermore back to work on a pitch for one of their key clients. We were asked to think up pre-launch, launch and post-launch concepts from interactive viral games to installations and ARG content. Within 3 days the ubermore team created a visual journey illustrating a multi-channel campaign. ‘This is just spot on and ...

Ideation and Digital Innovation Workshop for Imagination

We were asked to inject fresh thinking and ideas into the minds and onto the desks of Imagination, particularly under the aspect of digital integration into other disciplines and bigger concepts. We decided to invited a selected group of 10key senior players representing a range of disciplines. The Groucho Club gave us the perfect surrounding ...

Xbox vs Mission Impossible

Awards: Cannes Cyber Lions, only UK finalist As part of the team that developed the iconic ‘Mission impossible’ screen designs, no interface is a mission impossible for Ubermore. Smooth 3D animation with flocking algorithms set the tone in a simulated 3-space hosting a series of virals game and content.  The nifty, sophisticated interface gave users ...

Alternate Reality Game (ARG) takes over Soho Square

Posted by on Oct 21, 2008 in Interactive Experience, Mobile | No Comments

In Spring 2007 a lucky group of creatives was challenged with a mobile treasure hunt as part of a three-month interactive learning program. While focusing on their mobile delivered instructions, Soho Square quickly turned into a battlefield of treasure hunters on that epic afternoon. Finding clues, they had to blue-tooth passing pedestrians, create human circles ...

Heineken Experience – intriguing, immersive, intuitive

David Bowie loved it, Peter Gabriel wanted it, Heineken got it! Our sound installation for the The Heineken Experience, the busiest attraction in Holland, is based on Kathrin’s RCA degree show work. When first shown at the RCA rockstars said ‘it felt like a ‘trip’. It combines branding with an intriguing, immersive, intuitive interactive installation ...

Are you a good bullshitter?

This campaign lets you find out. We asked random people to tell us their most unbelievable and tallest story – no matter if true or false. We then asked the online audience to judge. Users could submit their own stories to have their believability rated.  Developed as youtube launched and the US gambling restrictions kicked ...

UK Berlin 2000 – Foreign and Commonwealth Office

Project: UK Berlin 2000 Media: CD-ROM, z-card packaging, posters Role: Creative / Production / Manufacture Agency: UK Foreign and Commonwealth Office Meeting your client in Downing Street makes up for all the admin that comes with it! We were asked to create an interactive rich-media promotional event calendar to celebrate the opening of the new ...

3G BT – uber-tomorrow

Made in 2000, ubermore envisioned for British Telecom the future of mobile phones. This helped support Cellnet’s / O2 3G spectrum bid. We imagined a device with a spiral of configurable web services that could be operated by voice. We’d just finished comping in device screens for Bond 19 ‘The World is not enough’ so ...