ubermore a creative strategy team

Imagination invited ubermore back to work on a pitch for one of their key clients. We were asked to think up pre-launch, launch and post-launch concepts from interactive viral games to installations and ARG content. Within 3 days the ubermore team created a visual journey illustrating a multi-channel campaign.

‘This is just spot on and brilliant’  Client feedback

“Ubermore provide an inspirational yet seamless extension to Imagination’s Digital offer resulting in great, strategically driven ideas through fluid collaboration.” Damian Ferrar, Director of Digital, Imagination

In Spring 2007 a lucky group of creatives was challenged with a mobile treasure hunt as part of a three-month interactive learning program. While focusing on their mobile delivered instructions, Soho Square quickly turned into a battlefield of treasure hunters on that epic afternoon. Finding clues, they had to blue-tooth passing pedestrians, create human circles around secret spots,  get semi-codes to trigger audio riddles….all while documenting their journey via tumbler and evading capture by a murderous Ninja. It was an unforgettable alternate reality game (ARG), that bonded the whole agency, even making the CFO lose his cool head and strong nerves! More about the cyberchase game

Project: Cyber-chase
Media: Website, blogs, lectures, games
Duration: 3 months
Role: Planner / Writer / Developer / Facilitator
Agency: Partners Andrews Aldridge

Made in 2000, ubermore envisioned for British Telecom the future of mobile phones. This helped support Cellnet’s / O2 3G spectrum bid. We imagined a device with a spiral of configurable web services that could be operated by voice. We’d just finished comping in device screens for Bond 19 ‘The World is not enough’ so found the post fairly straight forward. This let us concentrate on the design and logic of the phone interface. The typographic look and dynamically scaling type still looks futuristic.

Project: “You’re going to be…” 3G mobile concept video
Media: Video
Role: Director / Editor / Post production
Agency: Tui Interactive Media
Post in collaboration with Neil Wilson.

Promotional cards made for the launch event:

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