Predicting the future / Siri, voice and pets
Siri, the voice driven intelligent assistant feature of the Apple iphone 4S reminded me of video we made back in 2000 for British Telecom Cellnet. We were asked to envisage what a future 3G interface might be like to support their spectrum bid. Inspired by Hall 9000 and StarTrek, we assumed the spoken word would be the ...
Creative with Imagination
We always love working with Imagination; this time we had been asked to come up with different ideas for a leading handset manufacturer to be used in their Shanghai flagship store. How to drive traffic into the shop, engage customers and make it culturally relevant and enriching the city? Anything from interactive installation to crowed sourced ...
13 Lions for Stink – you rock!
Just finished another job at Pirata, when Stinkdigital grabbed us and threw us into the pool of happening. “Can you come up with some ideas for a telecom account pitch while we are off for a shooting in Columbia and NY?…Oops, and then there are these 12 scripts from Goodby that somehow need to become ...
Own Voice – mega award winner
During 2010 Ubermore led the digital strategy for the Isobar global Nokia team focusing on smartphones and navigation. Back In January 2010 Nokia introduced free voice guided SatNav on all it’s Smartphones. The best component of this multi-million pound navigation campaign was ‘Own Voice‘. This came from a simple client side idea to make an app ...
Brand Advocate wins Star Alliance
The pitch asked to identify areas of improvement on the newly launched website of Star Alliance. Ubermore suggested to approach the pitch from a slightly different angle and rather then looking at the site itself, identifying areas that have not yet been explored outside the site, using existing content and service. We developed mobile phone ...
Alternate Reality Game (ARG) takes over Soho Square
In Spring 2007 a lucky group of creatives was challenged with a mobile treasure hunt as part of a three-month interactive learning program. While focusing on their mobile delivered instructions, Soho Square quickly turned into a battlefield of treasure hunters on that epic afternoon. Finding clues, they had to blue-tooth passing pedestrians, create human circles ...