Ubermore teamed up again with Laura Bambach, ECD at Lbi, and her crew.  A creative pitch to develop a campaign & media strategy celebrating the track record of ‘continues change’ and innovation over the last 25 years for a major financial institution. Inspired by Troika, Microsoft Kinect and stop-frame animation we developed a cross-media campaign that sold their story in an engaging, interactive and compelling way.\

UPDATE! 04 August 2011

“Barclays appointed LBi, Profero and SapientNitro to a new global digital roster for its Wealth, Corporate and Capital divisions after a review process aimed at reducing the number of its agencies. The three digital agencies will handle projects for Barclays’ non-consumer divisions after a pitch process that saw ten shops compete for a place on the roster. Barclays previously used 26 agencies across the three businesses.”

See the Campaign article

What a week!!! Ubermore was creatively leading a team at Imagination working on a big pitch for a client in the States.

Fun: Thinking up interactive, touch-screen based ideas with live-feed widgets.
Challenge: Printed format only (!), submitted by post, no presentation, for a non–digital client …hm … and in American English… color not colour, customize not customise!!….

With a mixture of storyboard, storytelling, UX and the right selection of key screen designs, the document ‘flows’ now like a book and already got great internal feedback.

‘Guys, this is going to be VERY good’ Paul Mackay, Director of Imagination, NY

‘…I had high expectations and even those were exceeded…’ Larson Banilower, New business Director, Imagination

‘This is just spot on and brilliant’  Client feedback

“Ubermore provide an inspirational yet seamless extension to Imagination’s Digital offer resulting in great, strategically driven ideas through fluid collaboration.” Damian Ferrar, Director of Digital, Imagination

David Bowie loved it, Peter Gabriel wanted it, Heineken got it!

Our sound installation for the The Heineken Experience, the busiest attraction in Holland, is based on Kathrin’s RCA degree show work. When first shown at the RCA rockstars said ‘it felt like a ‘trip’. It combines branding with an intriguing, immersive, intuitive interactive installation – 5i entertainmentâ„¢.

Inspired by basic film analysis, we separated film and sound and let the user mix them. A simple sound installation idea that triggers an overwhelming experience. Varying from utter surprise to hilarious slapstick. Mike improved it with a clever and visually intriguing 3D uber-interface. We had to make a second version because many people didn’t want to leave the ‘moods and music’ room.

The installation:

Version II

Click here to view the embedded video.

Project: UK Berlin 2000
Media: CD-ROM, z-card packaging, posters
Role: Creative / Production / Manufacture
Agency: UK Foreign and Commonwealth Office

Meeting your client in Downing Street makes up for all the admin that comes with it! We were asked to create an interactive rich-media promotional event calendar to celebrate the opening of the new Berlin British Embassy designed by Michael Wilford. The initial information was on a 30MB business card sized CD, while future information could be downloaded and automatically integrated into the time line via the internet. It was supported by a poster campaign that ran across Berlin.

Packaging and poster design:

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