ubermore a creative strategy team

Imagination invited ubermore back to work on a pitch for one of their key clients. We were asked to think up pre-launch, launch and post-launch concepts from interactive viral games to installations and ARG content. Within 3 days the ubermore team created a visual journey illustrating a multi-channel campaign.

‘This is just spot on and brilliant’  Client feedback

“Ubermore provide an inspirational yet seamless extension to Imagination’s Digital offer resulting in great, strategically driven ideas through fluid collaboration.” Damian Ferrar, Director of Digital, Imagination

David Bowie loved it, Peter Gabriel wanted it, Heineken got it!

Our sound installation for the The Heineken Experience, the busiest attraction in Holland, is based on Kathrin’s RCA degree show work. When first shown at the RCA rockstars said ‘it felt like a ‘trip’. It combines branding with an intriguing, immersive, intuitive interactive installation – 5i entertainment™.

Inspired by basic film analysis, we separated film and sound and let the user mix them. A simple sound installation idea that triggers an overwhelming experience. Varying from utter surprise to hilarious slapstick. Mike improved it with a clever and visually intriguing 3D uber-interface. We had to make a second version because many people didn’t want to leave the ‘moods and music’ room.

The installation:

Version II
http://www.vimeo.com/2046467

Project: UK Berlin 2000
Media: CD-ROM, z-card packaging, posters
Role: Creative / Production / Manufacture
Agency: UK Foreign and Commonwealth Office

Meeting your client in Downing Street makes up for all the admin that comes with it! We were asked to create an interactive rich-media promotional event calendar to celebrate the opening of the new Berlin British Embassy designed by Michael Wilford. The initial information was on a 30MB business card sized CD, while future information could be downloaded and automatically integrated into the time line via the internet. It was supported by a poster campaign that ran across Berlin.

Packaging and poster design:

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