ubermore a creative strategy team

Tom Roope from rumpusroom invited ubermore to chip in some creative thinking, strategic knowledge and UE as part of an ARG for one of the leading household appliance manufacturer. The idea is now in production and will be part of a digital online campaign launching the new product to the public.

Imagination invited ubermore back to work on a pitch for one of their key clients. We were asked to think up pre-launch, launch and post-launch concepts from interactive viral games to installations and ARG content. Within 3 days the ubermore team created a visual journey illustrating a multi-channel campaign.

‘This is just spot on and brilliant’  Client feedback

“Ubermore provide an inspirational yet seamless extension to Imagination’s Digital offer resulting in great, strategically driven ideas through fluid collaboration.” Damian Ferrar, Director of Digital, Imagination

We were asked to inject fresh thinking and ideas into the minds and onto the desks of Imagination, particularly under the aspect of digital integration into other disciplines and bigger concepts. We decided to invited a selected group of 10key senior players representing a range of disciplines. The Groucho Club gave us the perfect surrounding for the fun but intense one-day workshop.

We had some great feedback from Simon Chapman, Clients Services Director  “…I though it was very valuable…in my experience having an off-site with third party facilitators always generates the best ideas.”

Also Damian Ferrar, Director of Digital, said. ” It was a great day, both enjoyable and more importantly productive. Of course, all credit should go to Katie and Ubermore…”

View a selection of the stimulie we used for digital innovation.

As part of the team that developed the iconic ‘Mission impossible’ screen designs, no interface is a mission impossible for Ubermore. Smooth 3D animation with flocking algorithms set the tone in a simulated 3-space hosting a series of virals game and content.  The nifty, sophisticated interface gave users a playful dashboard to explore the game content.

“Life is short. Play More”.  Playmore.com gathered 150K registered gamers in 12 weeks. These players racked up an astonishing total of 14 man years of game time. This community then seeded the controversial ‘XBox Champagne’ ad, downloading the advert over 700,000 times in a few weeks before broadcast. Read more about the campaign on theinspirationroom.com

Project: Xbox Playmore
Media: Website, online advertising and community seeding
Role: Creative concept / Intro sequence / Game Content
Agency: BBH / dare

Intro sequence storyboards:

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Mission Impossible sequences:

In Spring 2007 a lucky group of creatives was challenged with a mobile treasure hunt as part of a three-month interactive learning program. While focusing on their mobile delivered instructions, Soho Square quickly turned into a battlefield of treasure hunters on that epic afternoon. Finding clues, they had to blue-tooth passing pedestrians, create human circles around secret spots,  get semi-codes to trigger audio riddles….all while documenting their journey via tumbler and evading capture by a murderous Ninja. It was an unforgettable alternate reality game (ARG), that bonded the whole agency, even making the CFO lose his cool head and strong nerves! More about the cyberchase game

Project: Cyber-chase
Media: Website, blogs, lectures, games
Duration: 3 months
Role: Planner / Writer / Developer / Facilitator
Agency: Partners Andrews Aldridge

David Bowie loved it, Peter Gabriel wanted it, Heineken got it!

Our sound installation for the The Heineken Experience, the busiest attraction in Holland, is based on Kathrin’s RCA degree show work. When first shown at the RCA rockstars said ‘it felt like a ‘trip’. It combines branding with an intriguing, immersive, intuitive interactive installation – 5i entertainmentâ„¢.

Inspired by basic film analysis, we separated film and sound and let the user mix them. A simple sound installation idea that triggers an overwhelming experience. Varying from utter surprise to hilarious slapstick. Mike improved it with a clever and visually intriguing 3D uber-interface. We had to make a second version because many people didn’t want to leave the ‘moods and music’ room.

The installation:

Version II
http://www.vimeo.com/2046467

This campaign lets you find out.

We asked random people to tell us their most unbelievable and tallest story – no matter if true or false. We then asked the online audience to judge. Users could submit their own stories to have their believability rated.  Developed as youtube launched and the US gambling restrictions kicked in, it was an idea both too early and  too late for PKR. The basic mechanic of true of false, like hot or not, would still work on youtube given the right brand context. We’re waiting to see it…

Project: ‘Taken for a fool’
Client: PKR
Media: Viral, Microsite
Role: Creative / Production
Agency: Panlogic

Project: UK Berlin 2000
Media: CD-ROM, z-card packaging, posters
Role: Creative / Production / Manufacture
Agency: UK Foreign and Commonwealth Office

Meeting your client in Downing Street makes up for all the admin that comes with it! We were asked to create an interactive rich-media promotional event calendar to celebrate the opening of the new Berlin British Embassy designed by Michael Wilford. The initial information was on a 30MB business card sized CD, while future information could be downloaded and automatically integrated into the time line via the internet. It was supported by a poster campaign that ran across Berlin.

Packaging and poster design:

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Made in 2000, ubermore envisioned for British Telecom the future of mobile phones. This helped support Cellnet’s / O2 3G spectrum bid. We imagined a device with a spiral of configurable web services that could be operated by voice. We’d just finished comping in device screens for Bond 19 ‘The World is not enough’ so found the post fairly straight forward. This let us concentrate on the design and logic of the phone interface. The typographic look and dynamically scaling type still looks futuristic.

Project: “You’re going to be…” 3G mobile concept video
Media: Video
Role: Director / Editor / Post production
Agency: Tui Interactive Media
Post in collaboration with Neil Wilson.

Promotional cards made for the launch event:

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