ubermore a creative strategy team

Ubermore is enjoying working with Pirata and Workclub on a big website. Tucked away in a secret hiding place full of ideas and other treasures. Guarded by Ziggy, Workclub’s office dog, while Pirata is considering a talking parrot as their alarm system! You can’t help it, but feeling like a real pirate taking over the online sea…

Last week, the Ubermore team had great fun working with Poke creating an online concept for an integrated campaign. The creative lead was no other but Mother. Collyn Chipperfield was the environmental expert. She gave the project the necessary green gravitas. We enjoyed her quick thinking, focused approach and Keynote collages. The task was challenging, the expectations high and the time short…but that’s what we like the most.
Picture: Ollie (our lovely Poke producer) Collyn, Kathrin, Mike (behind camera).

Imagination invited ubermore back to work on a pitch for one of their key clients. We were asked to think up pre-launch, launch and post-launch concepts from interactive viral games to installations and ARG content. Within 3 days the ubermore team created a visual journey illustrating a multi-channel campaign.

‘This is just spot on and brilliant’  Client feedback

“Ubermore provide an inspirational yet seamless extension to Imagination’s Digital offer resulting in great, strategically driven ideas through fluid collaboration.” Damian Ferrar, Director of Digital, Imagination

A selection of inspiring individuals from across the world met at Aladdin’s cave looking for the ‘gene in a bottle’. Ubermore was part of it. Knowledge, ideas and opinions bounced backwards and forwards for Diesel brand. Intense, original, exiting.
We will keep you posted.

View more images from the trip

Kathrin and Mike were asked to help out as a creative team, working for a rich media, multi-channel campaign. We had three days to come up with ideas for banners, viral, I-phone apps and provided LBi copy text, storyboards and wireframe for microsite.

“Great work, I have really enjoyed working with you and getting such in-depth well thought out ideas in such a short period of time…” “The work went down really well with the clients.  Lots of enthusiastic nodding and general happiness …” James Theophane, Creative Director at LBi.

As part of the team that developed the iconic ‘Mission impossible’ screen designs, no interface is a mission impossible for Ubermore. Smooth 3D animation with flocking algorithms set the tone in a simulated 3-space hosting a series of virals game and content.  The nifty, sophisticated interface gave users a playful dashboard to explore the game content.

“Life is short. Play More”.  Playmore.com gathered 150K registered gamers in 12 weeks. These players racked up an astonishing total of 14 man years of game time. This community then seeded the controversial ‘XBox Champagne’ ad, downloading the advert over 700,000 times in a few weeks before broadcast. Read more about the campaign on theinspirationroom.com

Project: Xbox Playmore
Media: Website, online advertising and community seeding
Role: Creative concept / Intro sequence / Game Content
Agency: BBH / dare

Intro sequence storyboards:

View all (opens new window)

Mission Impossible sequences:

After looking for the right stickman animator for weeks Daredigital found Kathrin who helped them bring the lines to live. And once you start drawing you start thinking ‘Stickman’ …which can be highly entertaining.

The campaign  won:

• MSN Gallery Awards 2004, Winner of Best Leisure and Entertainment Award.
• BIMA Awards ‘Most Effective Communications’ 2002, shortlisted.
• New Media Age Effectiveness Awards 2002, shortlisted.
• Revolution Awards 2001, Best brand building by online business.

See all twelve stickman films

Project: Yell.com campaign
Media: Rich media ads (eyeblaster)
Role: Planner / Creative / Animation / Sound
Agency: dare / Partners BBDH

This campaign lets you find out.

We asked random people to tell us their most unbelievable and tallest story – no matter if true or false. We then asked the online audience to judge. Users could submit their own stories to have their believability rated.  Developed as youtube launched and the US gambling restrictions kicked in, it was an idea both too early and  too late for PKR. The basic mechanic of true of false, like hot or not, would still work on youtube given the right brand context. We’re waiting to see it…

Project: ‘Taken for a fool’
Client: PKR
Media: Viral, Microsite
Role: Creative / Production
Agency: Panlogic

Project: The Axe Effect
Client: Unilever
Media: Rich media pan European campaign
Role: Art Direction, Storyboarding, Filming, Animation and Production
Agency: Dare

Bringing machismo to the next level was our brief for the series of three 45 second rich media banners, Beach, Bus and Car or view them all. And Kathrin loved it!!!

Storyboards:

View all (opens new window)

Project: UK Berlin 2000
Media: CD-ROM, z-card packaging, posters
Role: Creative / Production / Manufacture
Agency: UK Foreign and Commonwealth Office

Meeting your client in Downing Street makes up for all the admin that comes with it! We were asked to create an interactive rich-media promotional event calendar to celebrate the opening of the new Berlin British Embassy designed by Michael Wilford. The initial information was on a 30MB business card sized CD, while future information could be downloaded and automatically integrated into the time line via the internet. It was supported by a poster campaign that ran across Berlin.

Packaging and poster design:

View large versions (opens a new window)