Earlier this year, the ubermore team helped The Mill kick starting a concept for a massive online game for the hi-tech cambridge-based company Redgate. With strategy, UX and engagement ideas, we helped shape and sell-in the project. A lot of workshops, game structures scams and research were part of our contribution.
Three weeks into the campaign and it already has a core player group of 10 K. Beat that!

Under the hood, the campaign is a mini-ecosystem that run itself majorly reducing the cost of this long running engagement campaign. Particularly beautiful are the series of campaign films.

OK, OK…with the price draw of winning a trip into space… still this whole campaign is aimed to an audience you probably never have heard off: DBA’s.
Well, we didn’t before started working on this campaign.
See you in space.

The Mill asked us for our strategic and UX knowledge to crack the code on a tricky engagement concept for a lovely client centered around an amazing uber-prize. All is still in development, but looks good so far. The 3 month running competition is planed to go live in 2011 Q4. We will keep you posted. promise

We always love working with Imagination; this time we had been asked to come up with different ideas for a leading handset manufacturer to be used in their Shanghai flagship store. How to drive traffic into the shop, engage customers and make it culturally relevant and enriching the city?

Anything from interactive installation to crowed sourced exhibition contribution, geo-location online games, light projections and  - of course – mobile apps…Intense few days with lots of research and ideas will hopefully keep Imagination busy for a while…

During 2010 Ubermore led  the digital strategy for the Isobar global Nokia team focusing on smartphones and navigation.

Back In January 2010 Nokia introduced free voice guided SatNav on all it’s Smartphones. The best component of this multi-million pound navigation campaign was ‘Own Voice‘. This came from a simple client side idea to make an app that would let people record (and share) their own voice instructions.

Launched on the same day as Tomtom starwars voices, the app (made by Starcut) was an instant hit ,  warmly received by tech bloggers and getting coverage in the mainstream press. Thousands of voice packs being still being made and shared every week. The genuine surprise was the popularity of regional accents, particularly Italian!

To help drive further engagement, the Own Voice facebook app was developed by Glue Isobar in collaboration with Wieden Kennedy.  A Facebook first, that allows groups of people to collaborate remotely and record personalised direction prompts onto their Nokia SatNav. This work received a Eurobest bronze.

As part of the creative team at rumpusroom, Ubermore helped developing a social-chatting-network-map for one of Coke’s products, Burnenergydrink. The ecosystem covers Facebook, flickr, Youtube and twitter with phasing out into further social media channels. The social activation plan will roll out in Spring, releasing new videos from the hottest film makers and special gigs with the coolest DJ’s…keep an eye out.

(tbd)

Click here to view the embedded video.

As part of the team that developed the iconic ‘Mission impossible’ screen designs, no interface is a mission impossible for Ubermore. Smooth 3D animation with flocking algorithms set the tone in a simulated 3-space hosting a series of virals game and content.  The nifty, sophisticated interface gave users a playful dashboard to explore the game content.

“Life is short. Play More”.  Playmore.com gathered 150K registered gamers in 12 weeks. These players racked up an astonishing total of 14 man years of game time. This community then seeded the controversial ‘XBox Champagne’ ad, downloading the advert over 700,000 times in a few weeks before broadcast. Read more about the campaign on theinspirationroom.com

Project: Xbox Playmore
Media: Website, online advertising and community seeding
Role: Creative concept / Intro sequence / Game Content
Agency: BBH / dare

Intro sequence storyboards:

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Mission Impossible sequences:

Click here to view the embedded video.

This campaign lets you find out.

We asked random people to tell us their most unbelievable and tallest story – no matter if true or false. We then asked the online audience to judge. Users could submit their own stories to have their believability rated.  Developed as youtube launched and the US gambling restrictions kicked in, it was an idea both too early and  too late for PKR. The basic mechanic of true of false, like hot or not, would still work on youtube given the right brand context. We’re waiting to see it…

Project: ‘Taken for a fool’
Client: PKR
Media: Viral, Microsite
Role: Creative / Production
Agency: Panlogic