As part of the creative team at rumpusroom, Ubermore helped developing a social-chatting-network-map for one of Coke’s products, Burnenergydrink. The ecosystem covers Facebook, flickr, Youtube and twitter with phasing out into further social media channels. The social activation plan will roll out in Spring, releasing new videos from the hottest film makers and special gigs with the coolest DJ’s…keep an eye out.

(tbd)

As part of the team that developed the iconic ‘Mission impossible’ screen designs, no interface is a mission impossible for Ubermore. Smooth 3D animation with flocking algorithms set the tone in a simulated 3-space hosting a series of virals game and content.  The nifty, sophisticated interface gave users a playful dashboard to explore the game content.

“Life is short. Play More”.  Playmore.com gathered 150K registered gamers in 12 weeks. These players racked up an astonishing total of 14 man years of game time. This community then seeded the controversial ‘XBox Champagne’ ad, downloading the advert over 700,000 times in a few weeks before broadcast. Read more about the campaign on theinspirationroom.com

Project: Xbox Playmore
Media: Website, online advertising and community seeding
Role: Creative concept / Intro sequence / Game Content
Agency: BBH / dare

Intro sequence storyboards:

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Mission Impossible sequences:

Click here to view the embedded video.

This campaign lets you find out.

We asked random people to tell us their most unbelievable and tallest story – no matter if true or false. We then asked the online audience to judge. Users could submit their own stories to have their believability rated.  Developed as youtube launched and the US gambling restrictions kicked in, it was an idea both too early and  too late for PKR. The basic mechanic of true of false, like hot or not, would still work on youtube given the right brand context. We’re waiting to see it…

Project: ‘Taken for a fool’
Client: PKR
Media: Viral, Microsite
Role: Creative / Production
Agency: Panlogic