This campaign lets you find out.
We asked random people to tell us their most unbelievable and tallest story – no matter if true or false. We then asked the online audience to judge. Users could submit their own stories to have their believability rated.Â Developed as youtube launched and the US gambling restrictions kicked in, it was an idea both too early andÂ too late for PKR. The basic mechanic of true of false, like hot or not, would still work on youtube given the right brand context. We’re waiting to see it…
Project: ‘Taken for a fool’
Media: Viral, Microsite
Role: Creative / Production