Plum-baby with Pirata

October 5th, 2009

plumb

Pirata invited us to come up with some strategy, UI and IA for the new Plum-baby site. We developed online marketing ideas for the e-commerce which the client took on board without any changes. The site offers an easy-to-navigate, compact, ajax-driven experience, focusing on the inspirational images supporting the brand identity and offering nifty contextual links between product philosophy, recipes and e-commerce.
It was a joy working with Pirata and doing some user testing on Plum-products. Yam,yam..

Here are some before-during-after shots.

plumb_old plum_IA plumb_new

4 Responses to “Plum-baby with Pirata”

  1. Mariana Says:

    I was actually looking around for a blog post on this issue, but stumbled across your site on Google!! I’m actually quite interested so will keep an eye out for updates :)

  2. Sidney Dey Says:

    love the blog, thanks for sharing your thoughts

  3. culinary competition Says:

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