ubermore a creative strategy team

Client: M21 records
Project: London promo video
Media: Broadcast
Role: Director / Editor / Post

Promo video for ‘London’ (off ‘Self Assembly’ by Noonday Underground). Simon Dine is the genius behind the band. He joined us during the filming at “Lordy Lord”, a mod club on Gerrard street. One former clubber commented on youtube:

“Myself and many of my friends are in this, and it really sums up ‘Lordy lord’. It was dark, hot with wicked music and we danced our tits off, outta our heads. For me this video really captures all those nights. The song is excellent too and works so well with the footage!”