Xbox vs Mission Impossible

Awards: Cannes Cyber Lions, only UK finalist

As part of the team that developed the iconic ‘Mission impossible’ screen designs, no interface is a mission impossible for Ubermore. Smooth 3D animation with flocking algorithms set the tone in a simulated 3-space hosting a series of virals game and content.  The nifty, sophisticated interface gave users a playful dashboard to explore the game content.

“Life is short. Play More”.  Playmore.com gathered 150K registered gamers in 12 weeks. These players racked up an astonishing total of 14 man years of game time. This community then seeded the controversial ‘XBox Champagne’ ad, downloading the advert over 700,000 times in a few weeks before broadcast. Read more about the campaign on theinspirationroom.com

Project: Xbox Playmore
Media: Website, online advertising and community seeding
Role: Creative concept / Intro sequence / Game Content
Agency: BBH / dare

Intro sequence storyboards:

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Mission Impossible sequences: