And yet another ubermore-fueled creative concept for one of LBI’s key clients, Virgin Atlantic, that has recently been launched to promote Virgin’s three-class to increase conversion.

Inspired by google street view, we created a concept that plays with the dramatic visual distortion of a 360 navigation in a very confined space, such as an aircraft, and combines it boldly with the hovering videos of ‘more information’, similar to Riverside. Inspired by F1: Boxenstopp from Andreas Gursky,  our initial idea included scenarios of 10 sec long choreographed actions, which are unfortunately suffering the ‘Phase 2 syndrome’.