LBi Unicorn Hall of Fame

Posted by on Sep 23, 2011 in Campaigns, Websites & Branding | No Comments

When LBI was a partner for the launch of Brand Republic’s Hall of Fame, held at the Altitude 360 venue at the top of Millbank overlooking London. They were looking for some quick ideas to make their presence known to the guests. So they asked us to come up with some heroic thinking in just  2 days!

LBi have a new positioning around blending –  they “blend the best-in-class strategy, creativity and technology across multiple channels to move your business forward.” The result is a bit of magic, symbolised by a Unicorn.

Since there was no way around the Unicorn and only five days to go, we grabbed the beast by its tail horn, mixed it up with some more magical creatures and came up with a ‘blending’ flip book…and a range of supporting print and screen stuff.

Thanks to ace producer Debbie Lee and all the team for turning all the production around so fast.