See you in space with The Mill

Earlier this year, the ubermore team helped The Mill kick starting a concept for a massive online game for the hi-tech cambridge-based company Redgate. With strategy, UX and engagement ideas, we helped shape and sell-in the project. A lot of workshops, game structures scams and research were part of our contribution.
Three weeks into the campaign and it already has a core player group of 10 K. Beat that!

Under the hood, the campaign is a mini-ecosystem that run itself majorly reducing the cost of this long running engagement campaign. Particularly beautiful are the series of campaign films.

OK, OK…with the price draw of winning a trip into space… still this whole campaign is aimed to an audience you probably never have heard off: DBA’s.
Well, we didn’t before started working on this campaign.
See you in space.