What a week!!! Ubermore was creatively leading a team at Imagination working on a big pitch for a client in the States.
Fun: Thinking up interactive, touch-screen based ideas with live-feed widgets.
Challenge: Printed format only (!), submitted by post, no presentation, for a non–digital client …hm … and in American English… color not colour, customize not customise!!….
With a mixture of storyboard, storytelling, UX and the right selection of key screen designs, the document ‘flows’ now like a book and already got great internal feedback.
‘Guys, this is going to be VERY good’ Paul Mackay, Director of Imagination, NY
‘…I had high expectations and even those were exceeded…’ Larson Banilower, New business Director, Imagination