ubermore a creative strategy team

In Spring 2007 a lucky group of creatives was challenged with a mobile treasure hunt as part of a three-month interactive learning program. While focusing on their mobile delivered instructions, Soho Square quickly turned into a battlefield of treasure hunters on that epic afternoon. Finding clues, they had to blue-tooth passing pedestrians, create human circles around secret spots,  get semi-codes to trigger audio riddles….all while documenting their journey via tumbler and evading capture by a murderous Ninja. It was an unforgettable alternate reality game (ARG), that bonded the whole agency, even making the CFO lose his cool head and strong nerves! More about the cyberchase game

Project: Cyber-chase
Media: Website, blogs, lectures, games
Duration: 3 months
Role: Planner / Writer / Developer / Facilitator
Agency: Partners Andrews Aldridge