ubermore a creative strategy team

Last summer, Ubermore got invited to help the A-team from Tribal DDB coming up with the next Philips campaign. After a week of intense brainstorming, kicking around ideas like a football team and lots of scribbles on the walls (see few blog entries below) the idea stood.  9 month later, this is what came out:

…hm…should try it more often…

Tom Roope from rumpusroom invited ubermore to chip in some creative thinking, strategic knowledge and UE as part of an ARG for one of the leading household appliance manufacturer. The idea is now in production and will be part of a digital online campaign launching the new product to the public.

As part of the creative team at rumpusroom, Ubermore helped developing a social-chatting-network-map for one of Coke’s products, Burnenergydrink. The ecosystem covers Facebook, flickr, Youtube and twitter with phasing out into further social media channels. The social activation plan will roll out in Spring, releasing new videos from the hottest film makers and special gigs with the coolest DJ’s…keep an eye out.

(tbd)

Ubermore enjoyed working a few intense days with Brand Advocate preparing for a big pitch on a global account, doing what it’s best in. Creative, strategic thinking with strong visuals and charming presentation, followed by leading a workshop using our best ideation exercises.
…apart of the ashes in the air that day, everything went to plan …

Felt marvelous at bemarvellous, while working for a few days on a big pitch, creating rich-media/social-media ideas and interactive concepts. Below, just a quick selection of mock ups to illustrate some initial ideas.

Ubermore is working with Tribbal DDB on an exciting Philips brief  as part of a selected team together with Chris Baylis, Executive Creative Director at Tribal DDB

The most enjoyable moments in our work is when the ideas acceleration into something unforeseeable. Here is an extract of 3 days creative concept work at Poke.

Stella Artois ‘Hedge-fund campaign’
‘Tetrix meets topiary meets banners meets guerilla gardening meets steeling gnomes’.

view more bootleg images from other campaign work…

…and the party continues…
Ubermore was the creative team behind the Seat Ibiza microsite, celebrating its 25^th anniversary. We developed the concept and idea.
The brief was – as all the briefs are these days are: To think up some ‘social media’ campaign around partying in Ibiza with the strap-line ‘and the party continues’.

We came up with the simple but effective idea of creating a twitter feed into the microsite that shares party announcements and invitations from an open twitter community around the world as well as Seats own community.

Pirata invited us to come up with some strategy, UI and IA for the new Plum-baby site. We developed online marketing ideas for the e-commerce which the client took on board without any changes. The site offers an easy-to-navigate, compact, ajax-driven experience, focusing on the inspirational images supporting the brand identity and offering nifty contextual links between product philosophy, recipes and e-commerce.
It was a joy working with Pirata and doing some user testing on Plum-products. Yam,yam..

Here are some before-during-after shots.

Ubermore has been asked by Brand Advocate to work on the global website for AkzoNobel paints, working on Strategy, UI, UE and IA.
Like all global executions the job is a multicultural challenge. Unlike the norm, we are very lucky to have a direct relationship with the stakeholders. First country to go live will be Holland with Flexa.We will keep you posted.