ubermore a creative strategy team

Felt marvelous at bemarvellous, while working for a few days on a big pitch, creating rich-media/social-media ideas and interactive concepts. Loved the people and enjoyed the view over the rooftops watching fit builders doing their job…just like in those old Coke ads!

Ubermore is working with Tribbal DDB on an exciting Philips brief  as part of a selected team together with Chris Baylis, Executive Creative Director at Tribal DDB

The most enjoyable moments in our work is when the ideas acceleration into something unforeseeable. Here is an extract of 3 days creative concept work at Poke.

Stella Artois ‘Hedge-fund campaign’
‘Tetrix meets topiary meets banners meets guerilla gardening meets steeling gnomes’.

view more bootleg images from other campaign work…

…and the party continues…
Ubermore was the creative team behind the Seat Ibiza microsite, celebrating its 25^th anniversary. We developed the concept and idea.
The brief was – as all the briefs are these days are: To think up some ‘social media’ campaign around partying in Ibiza with the strap-line ‘and the party continues’.

We came up with the simple but effective idea of creating a twitter feed into the microsite that shares party announcements and invitations from an open twitter community around the world as well as Seats own community.

Pirata invited us to come up with some strategy, UI and IA for the new Plum-baby site. We developed online marketing ideas for the e-commerce which the client took on board without any changes. The site offers an easy-to-navigate, compact, ajax-driven experience, focusing on the inspirational images supporting the brand identity and offering nifty contextual links between product philosophy, recipes and e-commerce.
It was a joy working with Pirata and doing some user testing on Plum-products. Yam,yam..

Here are some before-during-after shots.

Ubermore has been asked by Brand Advocate to work on the global website for AkzoNobel paints, working on Strategy, UI, UE and IA.
Like all global executions the job is a multicultural challenge. Unlike the norm, we are very lucky to have a direct relationship with the stakeholders. First country to go live will be Holland with Flexa.We will keep you posted.

Ubermore made this interactive installation, Freedom Space, with Nevile Brody Research Studios for the Design Museum Super Contemporary show. Walking through a room filled with life stream CCTV, 24 cameras film the visitor from various angles and play it back into a grid of 320 film clips. Freedom fighter meets Bill Viola! A place to be seen and heard – many times, small times!

At the heart of the Super Contemporary exhibition are fifteen commissions from some of London’s most dynamic creatives, as a group they demonstrate the diverse approaches to design in London. Worthwhile watching.

Live image from the exhibition:
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Ubermore is enjoying working with Pirata and Workclub on a big website. Tucked away in a secret hiding place full of ideas and other treasures. Guarded by Ziggy, Workclub’s office dog, while Pirata is considering a talking parrot as their alarm system! You can’t help it, but feeling like a real pirate taking over the online sea…

Last week, the Ubermore team had great fun working with Poke creating an online concept for an integrated campaign. The creative lead was no other but Mother. Collyn Chipperfield was the environmental expert. She gave the project the necessary green gravitas. We enjoyed her quick thinking, focused approach and Keynote collages. The task was challenging, the expectations high and the time short…but that’s what we like the most.
Picture: Ollie (our lovely Poke producer) Collyn, Kathrin, Mike (behind camera).

Imagination invited ubermore back to work on a pitch for one of their key clients. We were asked to think up pre-launch, launch and post-launch concepts from interactive viral games to installations and ARG content. Within 3 days the ubermore team created a visual journey illustrating a multi-channel campaign.

‘This is just spot on and brilliant’  Client feedback

“Ubermore provide an inspirational yet seamless extension to Imagination’s Digital offer resulting in great, strategically driven ideas through fluid collaboration.” Damian Ferrar, Director of Digital, Imagination